Connecting with Salesforce leaders at IMPACT events
Elements, a leader in Salesforce change intelligence, approached us with an exciting challenge: to create a dynamic platform for their new events initiative, Impact. They envisioned a hub that would bring Salesforce professionals together—virtually and in person—to tackle key challenges like tech debt, governance, and optimising their systems.
The goal was clear: to craft a website that not only showcased their vibrant event offerings but also reflected the innovation and expertise at the heart of the Impact brand. However, achieving this required a seamless blend of striking design, thoughtful branding, and engaging copy that spoke directly to their audience of IT leaders and change-makers.
Challenge
Building connections through impactful events
Impact by Elements.cloud needed a visually engaging, high-performing website to effectively convey the value of their software and resources to a global audience. Their platform supports organisations striving to meet sustainability goals, and the website needed to reflect this mission with clarity, professionalism, and purpose. At the time, their existing digital presence struggled to communicate their innovative approach, and the user experience was not optimised for their diverse audience. Additionally, the branding required refinement to establish a cohesive identity that aligned with their mission and values. They approached us with a clear goal: create a digital platform that would inspire trust, drive engagement, and support their ambitious vision.
We began by diving deep into their business model, audience, and brand ethos, ensuring we fully understood their needs. Collaborating closely with their team, we identified key challenges such as creating a narrative that balanced technical depth with accessibility. We also needed to ensure the site was scalable, adaptable to evolving content needs, and fast-loading across devices. With these priorities in mind, we developed a strategy to not only design and build a dynamic website but also craft a refreshed brand identity that would resonate with stakeholders. Our approach combined creative design, strategic development, and a meticulous focus on user experience.
Answer
Crafting a platform with purpose
Through an in-depth discovery process, we crafted a strategic plan to bring the Impact platform to life. We began by exploring the brand’s core identity, running collaborative workshops to define its values and personality. This laid the foundation for a fresh, vibrant brand identity that informed everything from the colour palette to the tone of voice.
To ensure the site met the needs of its audience, we prioritised user experience from the outset. Using iterative design sprints, we translated ideas into actionable designs, refining them step by step. A component-based approach allowed us to break the project into manageable sections, ensuring flexibility and scalability as the platform grew.
Solution
Designing a platform to inspire and engage
With our support, Elements Impact launched a vibrant new platform designed to captivate and inspire its audience. From branding and design to development and content creation, we delivered a solution that reflected the innovative, community-focused ethos of the Impact events.
Bringing the brand to life
We crafted a bold visual identity, pairing dynamic colours with clean, modern typography to create a recognisable and engaging brand presence. The website’s design combines aesthetic appeal with functionality, ensuring an intuitive user journey that highlights key events and their value.
Engaging and user-focused
To ensure users could easily navigate and explore the platform, we implemented a clear, user-friendly structure. Copywriting was crafted to speak directly to Salesforce professionals, emphasising the value of the events while maintaining an approachable and conversational tone.
Built for growth
Under the hood, we developed a scalable and robust platform to support the growing Impact initiative. The flexible architecture ensures that future content, events, and features can be seamlessly integrated as the community evolves.
Results
Empowering a growing Salesforce community
Following its successful launch, the Impact platform has quickly become a go-to destination for Salesforce professionals seeking transformative events and insights. Its vibrant branding and seamless user experience have elevated the Impact initiative, positioning it as a leader in the Salesforce community.
A hub for collaboration and learning
The website’s dynamic design and engaging content have fostered stronger connections among Salesforce professionals, creating a space where challenges are shared and innovative solutions emerge.
Driving attendance and engagement
By clearly showcasing the value of events and making it easy for users to register, the platform has helped boost attendance across city tours, summits, and webinars. Feedback from users has been overwhelmingly positive, with many praising the intuitive design and rich content.
Built for the future
With its scalable architecture and strong branding, the Impact platform is primed to grow alongside the initiative, adapting to future events, features, and community needs.
Conclusion
A hub for innovation and collaboration
The Impact platform goes beyond being just a website—it’s a reflection of Elements’ commitment to empowering Salesforce professionals. By combining striking design, user-focused functionality, and scalable technology, we’ve helped position Impact as a trusted hub for innovation and collaboration. The result is not just a platform, but a catalyst for meaningful change across the Salesforce community.
The goal was clear: to craft a website that not only showcased their vibrant event offerings but also reflected the innovation and expertise at the heart of the Impact brand. However, achieving this required a seamless blend of striking design, thoughtful branding, and engaging copy that spoke directly to their audience of IT leaders and change-makers.
