Human-Centred Solutions
An end-to-end approach to UX/UI design
Our strategic approach to UX/UI design goes beyond aesthetics; we prioritise human-centred design principles, creative prowess and business analysis to ensure that every part of your product contributes to your success and resonates with your target audience.
From the initial wireframes and prototypes to the final interfaces, we strive to deliver the highest quality standard so your users can effortlessly navigate and appreciate the digital products you’ve created.
UX & UI Design services
Mobile app UX
Craft an exceptional app experience tailored to smartphone capabilities. Our UX design expertise addresses the unique challenges of mobile interfaces: compact screens, touch interactions, and gesture controls. Whether Android or iOS, our expertise ensures your app feels natural and effortless on any device.
Web app UX
Our Web app UX design expertise tackles the unique challenges of your web application. From intricate forms, multi-step business processes, and data-rich interfaces to status updates and notification design. We simplify user journeys by designing intuitive layouts for forms, filters and data visualisation.
Web design
Boost your online presence We create responsive websites that shine on all devices. Our designs capture your brand essence, engage users, and drive conversions. From a mobile-first approach to seamless e-commerce experiences, we ensure your site performs, impressing visitors and delivering results.
UX consultancy
Improve the design of your products by prioritising the needs of your users. Lean on our UX consultancy services for in-depth analysis, user interviews, surveys, usability testing to identify gaps in your user research and design to create better products.
UX audits
A UX audit brings significant, data-driven change to a website or application that ultimately improves user satisfaction and ROI. Working with us, you’ll get an in-depth, data-driven assessment of the experience your app or website provides to users.
Design systems
Design systems set out the rules, principles and guides for all future design, bringing structure and unity. A well-implemented UI design system can significantly improve product quality, team efficiency, and user experience across an organisation’s digital ecosystem.
UX design solutions
Our solutions
01
User experience (UX) design
02
User interface (UI) design
03
Visual design
04
Accessibility design
05
Prototyping
06
Interaction design
07
Visual design
08
Information architecture
09
Useability testing
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User experience (UX) design
Imagine a product that’s intuitive, easy to use, and meets your customers’ needs. A well-designed user experience is key to driving business success. By understanding your users, identifying pain points, and creating solutions that drive conversions, we’ll create a product that exceeds expectations.
A human-centred design approach helps to develop a product that’s both usable, enjoyable and accessible. By focusing on user research, wireframing, and prototyping, we’ll create a product that delivers business ROI and meets your users’ needs.
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User interface (UI) design
First impressions count, and a visually stunning interface can elevate your brand and captivate your customers. A User Interface (UI) pertains to the look and feel of the product. It involves the design of buttons, menus, and other interactive elements. A strong UI design makes navigation intuitive, enhancing the aesthetic appeal of your digital products.
A well-designed UI creates a look and feel that enhances the overall user experience, driving engagement and conversions, but what makes a UI great? One that prioritises ease of use, imbuing your customers with confidence.
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Visual design
Visual design brings your brand to life, creating a visual identity that reflects your values and personality. By focusing on high-fidelity visual designs and UI kits, we can create a product that drives engagement and conversions.
Visual storytelling helps communicate your brand message effectively, creating a lasting impression on your customers.
A consistent visual language establishes a strong brand identity and creates a cohesive user experience. By developing a design system that aligns with your business goals, you can create a product that’s both recognisable and memorable.
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Accessibility design
Accessibility design is at the heart of everything we do. We ensure that your digital products are inclusive, usable, and welcoming to everyone, regardless of ability. From intuitive navigation to optimised contrast ratios, we design interfaces that meet WCAG guidelines and ensure all users can engage with your brand seamlessly. We prioritise keyboard navigation, screen reader compatibility, and responsive design to en
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Prototyping
Interactive prototyping brings your product to life, allowing you to test and refine your design. Clickable prototypes and testing help validate design decisions and identify areas for improvement.
Prototyping reduces development costs and time-to-market, ensuring that your product meets user needs and exceeds expectations. By creating a prototype that aligns with your business goals, you can develop a product that drives user engagement and conversions.
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Interaction design
Interactions and animations make your product truly habit-forming, driving user engagement and conversions. By including innovative and fun interactive design, you can create a product that’s more engaging and enjoyable. A well-designed interaction creates a lasting impression on your customers, establishing a strong brand identity.
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Visual design
Visual design brings your brand to life, creating a visual identity that reflects your values and personality. We’ve helped many businesses create high impact, visual designs and UI kits that are consistent and compelling.
A consistent visual language establishes a strong brand identity and creates a cohesive user experience. By developing a design system that aligns with your business goals, you can create a product that’s both recognisable and memorable.
08 /
Information architecture
A well-organised information architecture makes your product simple and intuitive, driving user engagement and conversions. By focusing on sitemaps and information architecture diagrams, you can create a product that’s easy to navigate and understand.
A user-centred design approach helps you develop a product that’s both usable and enjoyable. By focusing on information architecture, you can create a product that aligns with your business goals and meets user needs.
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Useability testing
UX is broader than just design, it’s a practical discipline too. Usability testing evaluates your product with real users, uncovering design flaws and improvement opportunities. By observing users complete tasks, we gain invaluable insights to enhance user satisfaction, and through and interface process, and refine the digital product’s performance.
How our UX and UI designers collaborate
We have a fast, fun and flexible way of working with you. Delivering exceptional digital products is a team effort, and are commitment to excellent does come to halt once design is signed off.
The initial design team collaborate with the front end deliver and QA teams to ensure that the vision we’ve arrived at with you is delivered precisely.
Our go-to UX/UI tools
Our team uses industry standard tools to deliver exceptional UI/UX design, ensuring engaging, and intuitive digital experiences for users.
Figma
Figma is our go-to for collaborative design work. Its cloud-based platform allows our UI/UX team to work in real time with clients.
Sketch
Sketch still has a place in our hearts (and pipeline). With its powerful vector editing tools, it’s ideal for illustration and graphic design.
Miro
Miro is a brainstorming and ideation collaborative tool in a virtual space. We use it for workshops, discovery sessions and sprints.
Axure
Axure RP allows us to create complex interactive prototypes that mimic the final product’s interactivity.
After effects
Adobe After Effects is our tool of choice for creating complex animations, storytelling and communicating sophisticated ideas.
Lottie
Lottie is a game-changer for adding high-quality animations into apps and websites without compromising performance.
UX/UI business benefits
A bespoke, or custom web app has all the benefits of traditional software, except it is cost-effective, easily accessible and scales with your businesses needs. We’ve delivered innovative web apps to companies in many industries, including finance, technology, construction and recruitment. Partner with us for accelerated software delivery and a stress-free experience when building your product.
Stronger brand perception
Consistent and appealing UI/UX fosters trust and credibility, strengthening your brand’s reputation and loyalty.
Better accessibility
Inclusive design broadens audience reach and meets accessibility standards, making products usable for everyone.
Product consistency
Design systems promote consistency and efficiency by providing reusable components, ensuring cohesive user experiences and speeding up development across projects.
Higher conversion rates
Intuitive design, well thought out calls to actions, and an easy to use product reduces friction and guides users towards completing actions, boosting conversions.
Improved customer retention
A smooth, enjoyable user experience encourages repeat visits, building long-term customer loyalty.
Cost-efficient development
Early focus on UX prevents costly redesigns and fixes during development by addressing usability issues upfront.
Your trusted digital partner
We excel at marketing websites, innovative web apps and mobile applications, and have helped several funded startups achieve success, building their digital products, as well as many established businesses.
200+
Products launched
16
Years in business
17+
Team members
40%+
Increase in website traffic
10+
Awards
Case Studies
Case Studies
Case Studies
Case Studies
What our clients say
Matt and his team re-designed the front-end appearance of our asp.net website (123 Sheets) for users who have logged in. We were amazed with the final result
Peter Hamilton
CEO, 123 Sheets
What our clients say
I’ve collaborated the Lightflows team on several large-scale website projects and can recommend without hesitation.
Phil Wareham
Senior Designer
Stages of our UX/UI process
Discovery and research
Our process starts with in-depth research to understand your audience’s needs and behaviour, and how they align with your product. Our designers and strategists play key roles in any UX/UI project, gathering insights about user behaviour and market trends.
Moodboards & ideation
We create moodboards to define the visual direction of your product. This sets the foundation for typography, iconography, and graphic design, ensuring a cohesive style. These early explorations give our teams the opportunity to explore a diverse range of options, competitors and themes before narrowing down.
Visual design
Our initial designs focus on structure and functionality, using wireframes and prototypes to map out user interactions. During this phase, we prioritise navigation, page hierarchy, forms, and clear calls to action, ensuring that users will find the product easy to engage with. As the design phases progress, we’ll integrate your brand, visuals and themes.
Feedback rounds
We’ll meet regularly, reviewing progress together and gathering feedback from your team. An iterative process, this helps us every aspect of the design works, and ensures we’re collaborating and advising every step of the way. Using real-world data and analytics, we’ll also conduct ongoing reviews to refine and optimise the design for maximum impact.
Design system & guidelines
Consistency at scale. As the design process progresses, we start to develop style guides and the design systems – this is a toolkit of reusable components—buttons, forms, and navigation patterns—designed to ensure consistency across your product. This scalable approach simplifies future updates, allowing your product to grow while maintaining a consistent, polished experience.
User testing & feedback
Usability testing evaluates your product with real users, uncovering design flaws and improvement opportunities. By observing users complete tasks, we gain invaluable insights to enhance user satisfaction, and through and interface process, and refine the digital product’s performance.
Let’s work together
Do you have a project in mind? Or do you need some further information about our services? Feel free to get in touch below.
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