A 15% increase in purchase conversions for a leading multi-territory gardening brand
Love The Garden is redefining gardening. In addition to its wide range of gardening products, it offers expert advice, tips, and inspiration for novices and expert gardeners. With over ten different markets, Love the Garden was a big project to take on.
The goal
Combining Lightflows expertise in technology, design and marketing, we provided a variety of services to Love The Garden:
- Optimised web solutions: Provided solutions to optimise and grow the website with a high focus on user-friendly experiences.
- Hosting and infrastructure: Managed all web-related activities, offering expert recommendations on how to improve and enhance the website’s performance and infrastructure.
- Streamlined content management system: Updated backend features to make content management and editing simpler for content editors and teams.
- SEO: Optimised images and site structure to reduce Co2 usage and enhance visibility in search engines.
Challenge
Addressing complexity with scalable solutions
As Love the Garden continues to grow with more markets and products, so does the complexity of the website. They needed scalable solutions that aligned with their goals. These were the following challenges:
- Empowering content teams
- Driving visibility and sustainability
- Improve the user experience, increase conversions and reduce operational costs
- Resolving hosting and database issues
Laying the groundwork for success
Uncovering insights through collaboration
After an in-depth discovery phase and several workshops and discussions we were able to understand Love the Garden’s pain points and objectives.
The solution
Enhancing performance and sustainability
To address the hosting and infrastructure issues we improved database synchronisation and overall site reliability. Our backend updates focused on a user-friendly content management system enables content editors to make modifications simpler and faster.
We also optimised content and technical elements to improve visibility on search engines and lowered the site’s Co2 footprint.
Enhancing user experience and driving conversions
Strategic design and functionality
Another goal with the Love the Garden site was to improve user engagement and drive higher conversion rates. Through a number of different strategic design and functionality enhancements we created an engaging experience encouraging users to take action. Here’s what we implemented:
- Streamlined newsletter sign ups: We implemented five customisable widgets which are strategically aligned across the site to align with user intent.
- Encouraged ‘buy now’ conversions: To maximise conversions we strategically placed the ‘buy now’ options throughout the website making the user-experience simplier for customers and encouraging them to purchase.
- Enhanced store locator functionality: Users often search for there local stores and we wanted to ensure this was as user-friendly as possible. To do this, we revamped the store locator experience to make it faster improving customer satisfaction.
The results
Scalable solutions
By focusing on the user’s journey and ensuring a simpler more interactive experience, we helped Love the Garden achieve their conversion goals.
Transforming engagement into results
Boosting sign-ups, conversions, and customer satisfaction
- After implementing the customisable widgets, Love the Garden saw a big improvement with newsletter sign up’s and we successfully expanded their CRM database.
- After integrating more strategically placed and accessible ‘buy now’ options, product conversion rates significantly improved.
- As we focused on making the site as user-friendly as possible, the streamlined store locator made the process of finding your local retailer easier and enhanced user satisfaction
Conclusion
Empowring growth through innovation
With user-friendly functionality in place and a secure website, Love the Garden can continue to grow and drive conversions, maintaining long-term growth.
