Cutting-edge care from Professor Noel Fitzpatrick
Noel Fitzpatrick is The Supervet. Now in its nineteenth season, his fly-on-the-wall documentary is a massive hit with pet lovers all over the globe
Delivering a digital home for Supervet fans
Giving the fans what they want
To coincide with the second season of The Supervet TV Show on Channel 4, Lightflows produced an easy-to-use, content-managed website.
Connecting Supervet fans with the stories they love
An online hub for pet lovers
Fans love the Supervet and the website gives them more in-depth information on all the stories that appear on the programme. The site also pulls together all the social media activity around the show so it can be consumed in one place.
To build the website, WordPress was chosen for its speed, easy use and flexibility. The media team at Fitzpatrick Referrals can now bring real-time updates to the website and answer questions as the show airs.
The show attracts many viewers per episode and the website receives massive amounts of traffic. Lightflows consulted and put in place the necessary architecture to handle the high volume of website traffic throughout the shows, thus avoiding the Dragon’s Den effect, where small sites crash under the weight of the incoming traffic.
Keeping fans connected
The supervet: Turning heads
The show is an amazing success and we think the website that keeps fans up to date complements it perfectly.